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Trade union websites: Maximizing their use

According to recent Internet surveys, there are now around 580,000,000 people online. Most of them live in North America and Europe. That number continues to swell even after the “dotcom bubble” burst, and even though…



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Online campaigns work

In November last year, the Hilton Hotel in Sydney, Australia closed down for a $400 million face-lift. It was scheduled to re-open in 18 months time. Several weeks earlier, the Hilton management told shocked employees…





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The Last of the Webmasters?

A very long time ago (in Internet time, that is), websites were designed and maintained by people known as “webmasters”. These were the people who had the skills that organizations needed if they wanted a…