Timely, relevant content key to website success

Several months ago, a local union affiliated to the Canadian Auto Workers waged a successful strike against a major employer. Email and the web proved essential to their success. According to an internal 16-page report summing up the experience, at one point in the dispute, the union website was getting 3,000 hits to its home page every hour.
When I read that and contrasted it with what I am seeing on the websites of major British unions, I can see that we have a long way to go.
Timely and relevant content is essential if a website is to be worth anything to union members. While most major U.K. trade union sites are now updated at least several times a week, this is not yet good enough.


For example, on the eve of the European elections, few union sites have any mention of the need to get out and vote, despite expectations of a very low turnout. Hardly any are highlighting the importance of completely isolating the BNP.
One of the very largest union sites has had nothing new to say for several weeks

3 Comments on "Timely, relevant content key to website success"

  1. Great post Eric,
    are you able to link to the successful Canadian Website?

  2. I never found such a good and informal site. Great kompliment to the owner of this page.

  3. Hello Eric,
    This is kinds ironic – 😉
    Comments: Timely, relevant content key to website success
    I’m reaallly interested 🙂

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