Archive for March, 2006

New technology – new dangers

Tuesday, March 14th, 2006

Imagine, if you will, a secret meeting of the directors of an un-named evil corporation. As they sit around their conference table, plotting and scheming, one of the directors comments on the growing problem of the company’s bad image. “Too many people out there seem to think we are a bunch of cold-hearted exploiters,” he says. “If only we had a way to identify those people and target messages specifically to them — without addressing the broader public.” All the men in the room nod, but suddenly one who rarely speaks — the guy from the computer department — chimes in. “I think I might have a solution to your problem …”