Archive for July, 2004

Timely, relevant content key to website success

Sunday, July 4th, 2004

Several months ago, a local union affiliated to the Canadian Auto Workers waged a successful strike against a major employer. Email and the web proved essential to their success. According to an internal 16-page report summing up the experience, at one point in the dispute, the union website was getting 3,000 hits to its home page every hour.
When I read that and contrasted it with what I am seeing on the websites of major British unions, I can see that we have a long way to go.
Timely and relevant content is essential if a website is to be worth anything to union members. While most major U.K. trade union sites are now updated at least several times a week, this is not yet good enough.

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