From Passive Reader to Active Participant
Monday, August 16th, 2004In the old days (before the Internet) there was clear separation between reading about injustice and acting on it. One could read about dozens of cases of violations of human rights in the newspaper, or hear about them on television or radio. And entirely separate from this, there were campaigning organizations which gave activists opportunities to make their voices heard. There was very little overlap between reading and acting in the traditional media. But on the Internet, this distinction (between passively learning about a problem and actively doing something about it) is becoming blurred.
The obvious change is in terms of speed. We can now respond rapidly to cases of violations of trade union rights, or to appeals by workers for solidarity during disputes with employers and governments. But much more than that is taking place.
By integrating news with the possibility to act, we are beginning to change people’s behavior when they read news online. They move from being passive observers to active participants.