Klout<\/a>. Measuring our activity on Twitter, Facebook Linked In and other social networks, it rates every user on a scale from 0 to 100. The average rating, they say, is about 20. Super-famous celebrities can make it into the 80s or 90s.<\/p>\nKlout claims to measure “true reach” (how many people you influence), “amplification” (how much you influence them) and “network impact” (the influence of your network).<\/p>\n
So, how are trade unions doing?<\/p>\n
Oddly enough, not badly.<\/p>\n
Topping the list of a random selection of a couple of dozen major unions are three based in the USA — the AFL-CIO (the American TUC), the Service Employees International Union, and Working America – an innovative community organizing project of the AFL-CIO. Those three are rated 70, 67 and 66.<\/p>\n
But just below them are two British unions — UNISON with 62 followed by PCS with 61. Unite is not far behind with 58. These are quite high numbers.<\/p>\n
Toward the very bottom of the list — though still with above-average numbers — are global union federations like the IFJ (journalists), IMF (metal workers) and IUF (food workers), with ratings from 21-29. <\/p>\n
(The AWL rates higher than all of those, with a score of 33.)<\/p>\n
In general the global trade union movement isn’t nearly as influential — according to Klout — as national unions. The International Trade Union Confederation, which represents 175 million workers, is rated as having less influence in social networks than LabourStart.<\/p>\n
Unions that use the net well are considered more influential by Klout than unions that have massive numbers of members. So the tiny Industrial Workers of the World gets a high rating than the Canadian Auto Workers. But in the real world, the CAW is a far more influential group than the IWW.<\/p>\n
Tools like Klout are going to get better, including more social networks (Linked In was only recently added). Unions will also get better about signing up their members a subscribers to their Twitter feeds and as fans of their Facebook pages. When that happens, the gap between real-world influence and online “klout” will shrink.<\/p>\n","protected":false},"excerpt":{"rendered":"
It’s a corporate dream come true: imagine if a company could find out exactly which customers – and potential customers – could influence others. If one could identify with precision those consumers who influence others…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-512","post","type-post","status-publish","format-standard","hentry","category-solidarity"],"_links":{"self":[{"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/posts\/512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/comments?post=512"}],"version-history":[{"count":1,"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/posts\/512\/revisions"}],"predecessor-version":[{"id":513,"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/posts\/512\/revisions\/513"}],"wp:attachment":[{"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/media?parent=512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/categories?post=512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ericlee.info\/blog\/wp-json\/wp\/v2\/tags?post=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}