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Labour Research

Labour Research is the monthly magazine of the Labour Research Department (http://www.lrd.org.uk). A one year subscription to the magazine costs £34.80 .

December 06, 2009

Twitter as a campaigning tool

The possibility of using Twitter as a campaigning tool was recently tested by LabourStart.

We were inspired by the example of American Rights at Work (ARAW), a union-supported campaigning organisation, that has recently taken on the American Chamber of Commerce (the equivalent of the CBI here in Britain) using Twitter.

ARAW took advantage of a new web service called Act.ly (http://act.ly) that allows the instant creation of Twitter campaigns. (Their slogan is "Tweet change.") They succeeded very quickly in mounting one of the largest campaigns ever using the microblogging service, with over 1,200 messages sent.

We decided to try the same thing in support of our more traditional global web and email campaign in support of striking Canadian workers at Vale Inco, a mining giant.

Continue reading "Twitter as a campaigning tool" »

November 09, 2009

First ever global study of Twitter use by trade unionists

In late October, LabourStart conducted the first-ever global study of the use of Twitter by trade unionists.

Nearly 1,600 trade unionists participated, with the largest single group (360) coming from the U.K.

While all those responding were online (the survey was conducted through a website and publicized by email), less than a third used Twitter. Less than 10% of those surveyed said they frequently sent out "tweets" (short messages sent through Twitter).

Continue reading "First ever global study of Twitter use by trade unionists" »

October 08, 2009

How to prevent catastrophic data loss on handheld devices

This article first appeared in Labour Research magazine.

In the course of the last decade, two colleagues of mine -- both senior trade unionists -- have suffered catastrophic losses of data. One lost his address book and calendar when his hand-held device died. The other lost all his handheld's calendar entries when he synced the device to his desktop PC, which had contracted a virus, thereby wiping out what was on the handheld.

There are two important lessons I draw from these experiences.

First of all, backups are essential -- but not in the way we used to do them.

And second, use of open source operating systems is no longer a luxury for the geeks.

Continue reading "How to prevent catastrophic data loss on handheld devices" »

October 05, 2009

Posterous: Email lists as starting point for net campaigning

This article appears in the current issue of Labour Research.

To emphasize the importance of email, I used to tell unions that given the choice between a great website and a list of all members' email addresses, choose the latter. I still believe that email is the most powerful tool we have and now, thanks to a new service called Posterous, email lists can be the starting point of a multi-platform net-based campaign.

Continue reading "Posterous: Email lists as starting point for net campaigning" »

September 05, 2009

Bread and Roses

This article appears in the current issue of Labour Research.

"It's not enough for working people to feed our bodies with bread -- we also have to nourish our hearts and spirits with art."

Those words appear on the first page of an entire website devoted to working class art and culture -- part of the website of the AFL-CIO, one of America's national trade union centres.

This site-within-a-site (located here) exploits some of the advantages of the web, reproducing not only text but multimedia and interactive elements as well.

Continue reading "Bread and Roses" »

August 01, 2009

Coping with complexity: Integrated status updates using UnionBook, Facebook, Twitter and Blogs

The increasing diversity in the world of information and communications technology poses new challenges to trade unionists.

Continue reading "Coping with complexity: Integrated status updates using UnionBook, Facebook, Twitter and Blogs" »

June 30, 2009

Smartphone apps: Where are the unions?

A few years ago, no one ever heard of a "smartphone". A few years from now, every one of us will own one. This has implications for trade unions which we're not yet facing up to.

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May 31, 2009

Twitterfeed and RSS: Separating content from delivery of content

It seems like every day, there's another way to publish information on the net. There are traditional websites, RSS feeds, Twitter, blogs, social networks, SMS text messages and of course email. Union members are using all of these to get their news and information. And union communicators may be finding it increasingly difficult to navigate their way through the complex choices involved.

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May 02, 2009

Unionprofessionals - new website for people who work for unions

Unionprofessionals.org.uk is a new website built by the TUC for people who work for trade unions. Unlike the much-better known Unionreps.org.uk which is used by thousands of union reps across the UK, this site is aimed solely at those who are employed by unions.

Continue reading "Unionprofessionals - new website for people who work for unions" »

April 01, 2009

Diigo: A Web 2.0 tool to get user input on your website

If you want to know how to make your union website better, ask your members. And if you really, really want it to be better, use the most powerful Web 2.0 tools to do so.

Continue reading "Diigo: A Web 2.0 tool to get user input on your website" »

February 11, 2009

UnionBook launched

In early February 2009, LabourStart announced the public launch of UnionBook (http://www.unionbook.org), the social network for trade unionists. Within days, the site came alive with blogs, discussion forums, shared files and groups. As I write these words, there are already a large number of groups in UnionBook with new ones forming every day.

Continue reading "UnionBook launched" »

Keeping the organizers organized

Trade unionists talk a lot about organising, but how well organised are we ourselves? I've tried lots of tools over the years with the goal of being better organised, including personal digital assistants (PDAs), PC-based software, and most recently web-based tools. Most recently, I've gotten hooked by a fantastic service called Highrise.

Continue reading "Keeping the organizers organized" »

February 10, 2009

Touchstone: The TUC's group blog

The TUC has a problem: on its staff are a number of people who knew a great deal about a wide range of subjects. But what they know -- on health and safety, pensions, climate change -- is not shared more broadly with the trade union movement and the general public. And the mainstream media cannot be relied upon to give the unions a platform to express our views on public policy. That's why the TUC decided on an innovative solution: a group blog.

The launch of the Touchstone blog late in the summer of 2008 marks another innovation coming from the heart of what one would have expected to be a conservative and slow-moving bureaucracy. But the TUC is actually ahead of the pack with this kind of blog.

Continue reading "Touchstone: The TUC's group blog" »

December 12, 2008

Alternatives to Facebook

Unions are increasingly turning to tools like Facebook. But there is also a growing awareness of the problems with such social networks. Groups and causes one sets up on Facebook do not belong to you. Facebook can, and does, close them down at will. Some union organisers, like Canada's Derek Blackadder, have found that being too energetic in building one's own personal network can get you thrown off Facebook as well.

Still, the idea of a social networking website where one can link up with friends and build groups with little effort is appealing. That's why finding alternatives to Facebook is so important.

Continue reading "Alternatives to Facebook" »

November 03, 2008

LabourStart's UK edition improved

For more than a decade, LabourStart has provided online news for trade unionists. This summer the website underwent a major overhaul most of which was not visible to the casual visitor. But the changes have allowed British trade unionists to see things they could never see before.

Continue reading "LabourStart's UK edition improved" »

September 21, 2008

Remember Twitter

There is an increasing tendency among trade unions to "outsource" certain parts of our websites -- and this is going to cause problems for us even in the short run.

More and more unions are creating groups for themselves on the social networking site Facebook. For example, the NUJ's group on Facebook has over 1,800 members.

Other have taken a keen interest in the online virtual world "Second Life" -- going so far as to create a permanent "Union Island" there. The TUC, Unison, Prospect and Connect are all backing that initiative, which was launched by UNI Global Union.

Continue reading "Remember Twitter" »

August 02, 2008

Beyond traditional email campaigns: Two British examples

This is my regular monthly column for Labour Research.

Unions are increasingly looking for ways to get beyond the traditional email-based online protest campaign.

One innovative solution was the TUC's initiative in June 2008 to create a photo montage showing the faces of two jailed Zimbabwean trade union leaders. The photo was made up of some 2,000 individual supporters from around the world.

The same kind of thinking was behind UNISON's latest effort to get broad public support for the July strikes by low-paid public sector workers. The union set up a page where you can send in texts, photos or videos using an online form, or SMS text messages, or phoning and leaving a voicemail message. The use of cutting edge social networks like Flickr and YouTube was encouraged. Using Google Earth, a map is generated showing in a strikingly visual way the widespread support the workers have received.

Continue reading "Beyond traditional email campaigns: Two British examples" »

July 01, 2008

Taking our message to where the users are: Internet campaigning beyond Facebook

When unions take the plunge and use social networking websites they shouldn't limit themselves to Facebook. With most large websites taking on aspects of social networking, there are many sites where unions could reach out to members, potential members (including young people) and the general public.

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June 16, 2008

Net neutrality and the unions

One of Canada's largest unions, the 340,000 member National Union of Public and General Employees (NUPGE), has joined the battle to defend net neutrality. The fact that most trade unionists won't even understand what that means underlines how significant NUPGE's decision actually is.

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New research on how middle-aged people use the web: a trade union view

A recent column by web useability expert Jakob Nielsen should be of particular interest to trade unionists. Nielsen is an internationally recognized speaker and author who has pioneered studies in how people actually use the Internet, leading to some major shifts in the way websites are designed.

Continue reading "New research on how middle-aged people use the web: a trade union view" »

April 01, 2008

Web-based time-management tools for trade unionists

Trade unionists as much as anyone else need to make the most of their time – and the web is now full of time-management tools that promise to make all of us more efficient.

I've been using web-based tools for years to do several tasks which many of us probably still do with pen and paper – or on desktop PCs.

Continue reading "Web-based time-management tools for trade unionists" »

March 12, 2008

A model online union campaign

March 6th 2008 has been declared a global day of action in support of Iranian workers by two leading international trade union bodies. The International Trade Union Confederation, which unites national trade union centres such as the TUC, and the International Transport Workers Federation, a global union whose UK affiliates include Unite, the RMT, Unison and Aslef, are behind the call.

A glance at how those unions are using the Internet in support of the day of action reveals just how far we have come in a few short years.

Continue reading "A model online union campaign" »

December 25, 2007

Lasting one day longer than the boss

There's a saying the in the trade union movement that if workers can last one day longer than the employer during a strike, they will have won.

Continue reading "Lasting one day longer than the boss" »

November 25, 2007

TUC website in Polish - a big step forward

The decision by the TUC to launch a slick new website in Polish (http://www.pracawbrytanii.eu/) represents a huge step forward.

Continue reading "TUC website in Polish - a big step forward" »

September 04, 2007

This Great Movement of Ours: The blog

"Tigmoo" is one of those expressions that newcomers to the British labour movement will be unfamiliar with. It's an acronym for "this great movement of ours" which was one of the most common cliches used by union orators in the past. The term has been revived in all its glorious irony as the name of a new website which unites British union blogs and bloggers.

Continue reading "This Great Movement of Ours: The blog" »

June 03, 2007

Life's a Picnik - free photo-editing software you don't have to download

Two things are happening to software that should be of interest to trade unionists. First, software that used to cost a great deal of money is now often available completely free of charge. Second, that software – which used to come on CD-ROMs – now is often available for use online, through your web browser.

Continue reading "Life's a Picnik - free photo-editing software you don't have to download" »

April 02, 2007

Private equity, unions and the web

The issue of private equity has suddenly burst onto the trade union scene, almost out of nowhere. In the last few weeks, the GMB and other unions have picketed, demonstrated, issued press releases and campaigned to raise public awareness of the problem. And media attention has not been lacking either. The prospect of giant companies (and major employers) such as Alliance Boots or Sainsburys being taken over by shadowy private firms with reputations as asset strippers has not gone unnoticed in the mainstream media.

Continue reading "Private equity, unions and the web" »

March 07, 2007

Customized home pages

From the very earliest days of the web, browsers had something called a 'home page'. This was the default web page that would come up when you'd launch your browser and connect to the net.

Most people never change their home pages; they use whatever they were given. This could be the home page of their employer, or their Internet Service Provider, or even the home page of the browser itself.

In many unions, staff were given computers with the union's website installed as the browser home page (even if that website rarely changed). And my guess is that most union staff would barely glance at the home page and quickly move on, using their bookmarks and Google to get around the web to more useful sites.

And yet the idea of a home page remains a potent one.

Continue reading "Customized home pages" »

February 02, 2007

Webware and us

Long before the Internet became a household word, the founders of Sun Microsystems coined a corporate slogan which – at the time – made little sense: “The network is the computer.”

I thought of that slogan when reviewing a number of web-based applications. Web-based applications are computer software that sit not on your own computer, but are centrally-hosted elsewhere. Nearly everyone reading this article will have at least some experience with what is increasingly being called “webware.” For example, if you use any kind of web-based email (such as Hotmail), that is what you are doing.

Continue reading "Webware and us" »

January 02, 2007

Breaking through the 'digital divide'

Often when left-wing people talk about the Internet, the subject of a “digital divide” comes up. According to the common wisdom, the Internet is all well and good when we're talking about well-paid, educated people living in rich countries, but it's useless as a way of communicating with the poor – and not only overseas. Even in places like Britain, it remains true that the more money you have, the more likely you are to be online.

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December 01, 2006

OpenOffice: What are unions waiting for?

Every union in Britain can start saving money today by abandoning Microsoft Office and switching over to use OpenOffice (http://www.openoffice.org).

Continue reading "OpenOffice: What are unions waiting for?" »

November 04, 2006

Beyond email and the web: A union uses text messaging to mobilize its members

I often tell people that I work with unions and the new communications technologies and get asked if that means email and the web. It doesn't; it means those technologies plus others, including some which have not been invented yet.

Continue reading "Beyond email and the web: A union uses text messaging to mobilize its members" »

September 30, 2006

WikiProject: Organized Labour

Back in 2003, I wrote a short article for this magazine about a new online encyclopedia called the Wikipedia (http://www.wikipedia.org). At the time, the Wikipedia had 180,000 articles in English alone, which at the time seemed pretty impressive. Today it has grown to 1.4 million articles in English, and nearly four million more in 228 other languages. It is a truly massive project, entirely run by volunteers.

Continue reading "WikiProject: Organized Labour" »

September 06, 2006

Unions can learn things by asking questions of their websites' visitors

Several years ago, one could already detect that their were two types of websites. The first type consisted of online brochures. People spoke about "online publishing" and the idea was that you could use the web as a replacement for things like newsletters. But there was also a second type of website that was interactive and allowed people reading the sites to contribute content to them.

Continue reading "Unions can learn things by asking questions of their websites' visitors" »

August 07, 2006

Censored by corporations? Use the net!

A few weeks ago, union-backed campaigners managed to get a billboard erected not far from the corporate headquarters of Wal-Mart, the world's largest employer. The ad called upon Wal-Mart management to recognize workers' rights -- and was promptly taken down once company officials spotted it. Unions raged that it was a violation of their constitutional right to free speech, but you sort of expect this kind of thing to happen in Bentonville, Arkansas.

Continue reading "Censored by corporations? Use the net!" »

July 03, 2006

A tale of two unions: How the TUC and AFL-CIO use the web to promote labour law reform

At the recent May Day march and rally in London, TUC General Secretary Brendan Barber made a strong call for "a Trade Union Freedom Bill to allow unions to properly protect their members". I wonder how many in the audience had ever heard of the proposed Bill, and went looking online to see what I could find out.

Continue reading "A tale of two unions: How the TUC and AFL-CIO use the web to promote labour law reform" »

June 03, 2006

How to set up a trade union email list

If one thing has become clear in trade union use of the Internet over the last decade, it is this: without a list of your members' and supporters' email addresses, there is almost no point in having a website.

But how do you set up a mailing list? There are basically two approaches: host one yourself, or pay someone to host a mailing list for you.

Continue reading "How to set up a trade union email list" »

February 03, 2006

Labour website competition teaches us how the net has changed

With nearly 7,000 votes cast, a winner has emerged in the 9th annual Labour Website of the Year competition -- and for the third time, it goes to a British website.

The 200,000 member NASUWT won an easy victory over hundreds of other union websites from around the world. This represents a considerably better performance for British union websites than last year, when not a single one of the top 10 sites was from the U.K.

The process by which the NASUWT was chosen revealed a few things about how the Internet has changed since the first competition was held in late 1997.

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December 29, 2005

Ajax: A powerful new tool for trade union activists on the web

Ajax was a mythical Greek hero who faught against Troy. Ajax is also a powder you'd use to clean dishes and sinks. And today it is the name of a group of technologies which together create an utterly different experience for users of the world wide web.

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December 06, 2005

The website for union reps that 96% of union reps don't use

A few years back, the TUC launched a website specifically aimed at union reps. It was called "unionreps.org.uk". The site has a few features, such as news (including a LabourStart newswire), a directory of resources, and so on. But at its heart, it is a giant discussion forum.

Continue reading "The website for union reps that 96% of union reps don't use" »

November 07, 2005

Using the web for discussion and debate: Napo's experience

I haven't done a careful academic study of this, but it seems to me that few unions in Britain offer more opportunities for members to express themselves online than Napo -- the union for family court and probation staff. Napo is a small union and was a late-comer to setting up a website. But its members have embraced the technology and are constantly inventing new ways of using the web for discussion.

Continue reading "Using the web for discussion and debate: Napo's experience" »

September 07, 2005

Gate Gourmet: The need for an online campaign

The following article, published in the most recent issue of Labour Research magazine, was out of date before it ever saw print. Working together with the union and the global union federations, we were able to make use of online campaigning tools both to send protest messages and to raise money. Nevertheless, the article does point out the importance of launching such campaigns on time -- striking while the iron is hot.

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August 10, 2005

Online organizing

Unions that want to recruit new members will make it as easy as possible to join. In this century, that means allowing people to join unions online.

Continue reading "Online organizing" »

May 03, 2005

American unions discuss their future - online

For the first time in memory -- perhaps the first time ever -- American unions are discussing their future. And that discussion is taking place, in large part, on the web.

Continue reading "American unions discuss their future - online" »

March 14, 2005

Health and Safety Newswire

Most unions that have websites have sections that are devoted to health and safety issues. But frequently those are among the more static parts of a website. Once set up, they are rarely updated. To keep up with all the breaking developments in the field of health and safety was beyond the capacity of most union websites -- until now.

Continue reading "Health and Safety Newswire" »

February 04, 2005

Podcasting: Are unions ready for this?

Unions tend to be fairly conservative, particularly when it comes to technology. They are not known as "early adopters". And that means that sometimes, while they wait for certain technologies to come down in price, or become easier to use, new technologies appear. One example of this is the use of sound in union websites. Very few union websites make any use of the fact that the vast majority of their members have computers with sound cards and speakers.

Continue reading "Podcasting: Are unions ready for this?" »

December 30, 2004

Labour website of the year 2004

It's that time of year again -- voting has begun the Labour Website of the Year. This annual competition, which began in 1997, allows trade unionists around the world to vote for their favourite union websites.

The Labour Website of the Year is the only global competition open to all trade union websites and aims to encourage excellence in website design in the international trade union movement.

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September 30, 2004

Just Say No -- to Microsoft

Imagine this as David Blaine's next trick He stops a person on the street, stares into the stranger's eyes and says -- "Your web browser is . . . Internet Explorer!" Instead of being amazed, you'd probably burst out laughing. After all, with well over 90% of the market share, almost everyone uses Internet Explorer. Were Blaine to attempt such a 'trick', he'd be considered an idiot. But the real idiot may be person who's still using Internet Explorer.

Continue reading "Just Say No -- to Microsoft" »

September 02, 2004

Instant messaging and the unions

These days, when you want to communicate, you have a real choice. It used to be that you'd either phone or send a letter. Then came fax machines, then email, then text messaging. These days, for those of us who are online, the choice is usually between a phone call, a text message or an email. (Faxes and letters sent by post are in terminal decline.)

But there's another technology, instant messaging, which should fit in somewhere between text messaging and email. Surprisingly, unions have been making very little use of it.

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August 02, 2004

Spam -- not just in your inbox anymore

A couple of years ago, I attended a meeting with the staff of the IT department of one of Britain's largest trade unions. We were discussing a plan for me to train union officials to make better use of e-mail. One of the issues I raised was training people to avoid getting spam. "No need for that," I was told. "Spam is not a problem."

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July 04, 2004

Timely, relevant content key to website success

Several months ago, a local union affiliated to the Canadian Auto Workers waged a successful strike against a major employer. Email and the web proved essential to their success. According to an internal 16-page report summing up the experience, at one point in the dispute, the union website was getting 3,000 hits to its home page every hour.

When I read that and contrasted it with what I am seeing on the websites of major British unions, I can see that we have a long way to go.

Timely and relevant content is essential if a website is to be worth anything to union members. While most major U.K. trade union sites are now updated at least several times a week, this is not yet good enough.

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April 12, 2004

Hooked on ebooks

You can also listen to this essay on Radio LabourStart or read it in print in next month's issue of Labour Research.


Seven Stories Press is a US publisher you probably never heard of. But you have heard of some of their authors (like Noam Chomsky) and if you're reading this, you'd probably be intrigued by some of their titles (such as "10 Reasons to Abolish the IMF and the World Bank").

Like many other publishers, Seven Stories began experimenting with electronic books (ebooks) some time ago, but sales were slim. The various gadgets built to display ebooks never really took off. People didn't like reading books on their computer screens.

Continue reading "Hooked on ebooks" »

March 09, 2004

Haiti: What we learned from the net

Sometimes it really does just hit you. The Internet really does change the way we look at things. I was struck by this as I look back upon the recent tumultuous events in Haiti.

Watching television news here in Britain – which is how most of us get our news, especially foreign news – the story we saw played out was of a once-democratic leader (Jean-Bertrand Aristide) who had somehow gone bad and was tossed out of office by a popular rebellion. But only hours after the departure of Haiti's elected president, we heard of dramatic developments taking place at a textile factory in the north east of the country. The news came via email.

Continue reading "Haiti: What we learned from the net" »

February 08, 2004

What unions can learn from John Kerry

As I write these words, it's becoming increasingly likely that John Kerry is going to be the Democratic Party's presidential candidate in 2004. I was looking at Kerry's website the other day and was struck by how far advanced the U.S. Presidential candidates were in their use of the net.

Continue reading "What unions can learn from John Kerry" »

January 09, 2004

Broadband internet opens new possibilities for unions

More than three million homes and businesses in the UK now have broadband access to the Internet, with 40,000 new connections being made every week. By the end of 2005, it should be possible to connect every home in the country to a high-speed version of the net.

The very rapid uptake of broadband Internet by British consumers has implications for organisations which use the Internet, many of which are adapting to the new possibilities.

For example, it is now possible to hear reliable, high-quality audio streams through the net. After years of hype, Internet radio has become a reality.

Just one service live365.com is currently broadcasting 22,000 stations online. Compared to that, the digital radio sets that so many Britons received for Christmas, with their promise of up to 40 stations, seem rather limited.

Continue reading "Broadband internet opens new possibilities for unions" »

December 12, 2003

Sometimes you don't need a library you need an encyclopedia

The sharing of information is fundamental to what we do in the trade union movement and it is fundamental to the Internet as well. But until fairly recently, this is not what we were doing online.

Yes, every union in the U.K. seems to have a website of its own, and each union website (if it's any good) will have a health and section section, or a section about employment rights, or equal opportunities. And of course the TUC website is a treasure-chest full of useful information, as are many other sites closely tied to the labour movement including the websites of the LRD, Hazards, and LabourStart.

We have created a vast library of information online, but sometimes what we want is not a library. It's an encyclopedia.

Continue reading "Sometimes you don't need a library you need an encyclopedia" »

November 14, 2003

Britain needs a Powells

Way back in the early days of the Internet (in December 1996, to be exact), I noticed something new on the Amazon.com website. It was called an "affiliate program". It offered websites something extraordinary: the chance to share in Amazon's soon-to-be multibillion dollar revenue stream. I jumped at the chance and began selling Amazon's books through my own website, collecting around ten percent of the cover price of every book I could sell.

But soon it became clear that Amazon was pursuing a ruthlessly anti-union policy as it expanded, and being that my site was a union site, I couldn't very well continue as a partner with this company even if it was bringing in some badly-needed income.

Continue reading "Britain needs a Powells" »

October 08, 2003

Throw-away websites

They are what the Dutch web activist Oskar van Rijswijk calls "throw-away websites" a new approach to building websites that may be uniquely suited for trade unions. The idea is basically this: sometimes we need websites for a specific purpose, such as a campaign or event. Such a website should be as full of features as possible, look great, be easy to use, and packed with information, just like any good website. But such a site should also be extremely inexpensive and quick to set up. The good news is that such "throw-away websites" are being built every day, and trade unions in the UK are making increasing use of them.

Continue reading "Throw-away websites" »