Twitter as a campaigning tool
The possibility of using Twitter as a campaigning tool was recently tested by LabourStart.
We were inspired by the example of American Rights at Work (ARAW), a union-supported campaigning organisation, that has recently taken on the American Chamber of Commerce (the equivalent of the CBI here in Britain) using Twitter.
ARAW took advantage of a new web service called Act.ly (http://act.ly) that allows the instant creation of Twitter campaigns. (Their slogan is "Tweet change.") They succeeded very quickly in mounting one of the largest campaigns ever using the microblogging service, with over 1,200 messages sent.
We decided to try the same thing in support of our more traditional global web and email campaign in support of striking Canadian workers at Vale Inco, a mining giant.
Trade unionists talk a lot about organising, but how well organised are we ourselves? I've tried lots of tools over the years with the goal of being better organised, including personal digital assistants (PDAs), PC-based software, and most recently web-based tools. Most recently, I've gotten hooked by a fantastic service called
Unions are increasingly turning to tools like Facebook. But there is also a growing awareness of the problems with such social networks. Groups and causes one sets up on Facebook do not belong to you. Facebook can, and does, close them down at will. Some union organisers, like Canada's Derek Blackadder, have found that being too energetic in building one's own personal network can get you thrown off Facebook as well.
Trade unionists as much as anyone else need to make the most of their time – and the web is now full of time-management tools that promise to make all of us more efficient.