Twitter as a campaigning tool
Monday, June 23rd, 2008
Those of us trying to use email as a campaigning tool are running into some serious problems these days. Getting heard over all the background noise is becoming more difficult. Inboxes are filling up rapidly. At best we skim, and don’t read, the hundreds of messages we receive every week. And that’s the messages that actually get through our spam filters.
Unions need to find a way to cut through that noise and reach their members. Members need an alternative to the spam-filled, overflowing inbox. Everyone needs messages to be brief and to the point.
Twitter may offer a solution.