You know that the technology of Internet-based campaigning has matured when even the European Trade Union Confederation (ETUC) starts using it.
Archive for March, 2007
From the very earliest days of the web, browsers had something called a ‘home page’. This was the default web page that would come up when you’d launch your browser and connect to the net.
Most people never change their home pages; they use whatever they were given. This could be the home page of their employer, or their Internet Service Provider, or even the home page of the browser itself.
In many unions, staff were given computers with the union’s website installed as the browser home page (even if that website rarely changed). And my guess is that most union staff would barely glance at the home page and quickly move on, using their bookmarks and Google to get around the web to more useful sites.
And yet the idea of a home page remains a potent one.