Archive for January, 2007

A new online battleground for union campaigns

Saturday, January 13th, 2007

Several years ago, shortly after it was launched I looked into Google’s keyword-based online advertising as a tool for trade union campaigns. I thought it seemed a really good idea, tested it, and promoted its use to unions.
Today, I think that more and more unions and campaigning organizations recognize that by using Google ads, we can send out a subversive message about corporations at a very low price to a very large audience.
But if we think of Google ads as the final word in using the net to promote our campaigns, we are kidding ourselves. Using our imaginations, we can find many more ways, often free of charge, to counter the dominant pro-corporate message and to tell the workers’ side of any story.


Breaking through the ‘digital divide’

Tuesday, January 2nd, 2007

Often when left-wing people talk about the Internet, the subject of a “digital divide” comes up. According to the common wisdom, the Internet is all well and good when we’re talking about well-paid, educated people living in rich countries, but it’s useless as a way of communicating with the poor – and not only overseas. Even in places like Britain, it remains true that the more money you have, the more likely you are to be online.