Archive for May, 2003

Google and Online Campaigning

Tuesday, May 13th, 2003

In a previous column, I made the case that the Internet has made campaigning much easier, cheaper, faster and more effective than ever before.
All of us who are connected to the net are by now aware of the many different ways in which unions and other progressives campaign — by email, through websites, and so on.
But one of the less-well-known tools we have at our disposal — and one which has proven very effective in LabourStart’s own campaigning efforts — is the search engine website known as ‘Google‘.

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Real-time campaigning for trade union rights

Tuesday, May 13th, 2003

In early May this year I visited Canada as a guest of the trade union movement and conducted several workshops on the subject of online campaigning.
During one of the workshops, an all-day session with national trade union staffers held in a Toronto hotel, I was able to put into practice some of the ideas I had been discussing.

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