Trade union websites, including those of teachers’ unions, are about to enter their third generation.
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No one really knows how many people are connected to the Internet these days but one good estimate is about 300 million. How many of these are trade unionists? Here one would only be guessing, but the number is certainly in the millions and probably tens of millions.
From what I have seen so far, trade union websites are generally not reaching union members online. They often reach astonishingly small numbers of people.
A very long time ago (in Internet time, that is), websites were designed and maintained by people known as “webmasters”. These were the people who had the skills that organizations needed if they wanted a presence on the world wide web. They learned arcane languages like HTML and created literally millions of web pages.
In the beginning, trade unions created websites.