Category: Workers Online

Unions and the web – What’s changed in the last seven years?

The short answer is – everything and nothing.
Let’s start with the “everything” part. Back in the twentieth century, unions were reluctant to embrace the net. The majority of union members were not yet online, and the top leadership of many unions was not convinced that the Internet was something unions needed to get involved with.
Fast forward to 2006 and basically every union worth its salt has got a website. Email has become a part of the daily life of nearly every trade union official, at least in the developed countries.
For those of us who’ve been at this for a while, including the editor of this online journal and myself, it is certainly something of a personal triumph every time we hear a union leader speak about how important this new technology is. Some of us had been saying that for many years before anyone listened.
So as we look back at how far unions have come, how ubiquitous the new technology has become, one is tempted to ponder early retirement and rest on one’s proverbial laurels. And yet …

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Google and Online Campaigning

In a previous column, I made the case that the Internet has made campaigning much easier, cheaper, faster and more effective than ever before.
All of us who are connected to the net are by now aware of the many different ways in which unions and other progressives campaign — by email, through websites, and so on.
But one of the less-well-known tools we have at our disposal — and one which has proven very effective in LabourStart’s own campaigning efforts — is the search engine website known as ‘Google‘.

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