Enjoy Your Bike
Enjoy Your Bike is a new monthly magazine -- I think its first issue came out just a month ago. The second issue, dated August 2006, is out now and I've just bought and read a copy.
For me, the timing is perfect -- until now, almost all bike magazines seem to have been aimed at competitive racers or mountain bikers. But what about the vast majority of us who use our bikes for leisurely cycling?
It's a promising idea, but the magazine is disappointing.
(The website, by the way, is an empty page.)
There are a couple of first hand accounts, but to be honest, the London Cycling Campaign's magazine has a lot more of this. Mostly, this seems to consist of ads, and ads barely disguised as articles. For example, there's a long article reviewing a few bikes, all of them sold by Evans Cycles, reviewed by Evans Cycles, and the conclusion is -- they're all great, just come down to Evans Cycles and buy one. I think for the appearance of honesty, they might have given one of the bikes a lousy review, but they didn't.
You can, however, win a bike by sending an email to eye.comp@kelsey.co.uk with the word "Schwinn" in the subject line and in the text -- give the correct answer to their question, which is "2".